Tokens reshape festival spending, using psychology to boost consumption and create memorable experiences.

Lululemon segments products and prices to influence consumer perception and decisions through nudging.

Goebbels’ principles remain relevant in politics and marketing, guiding today’s narratives and communication strategies.

Podemos revolutionized Spanish political communication, connecting with voters through disruptive strategies and social media.

Affiliate marketing enables digital content monetization, connecting advertisers and affiliates to generate commission-based revenue.

Meta demands transparency and regulation in social and political campaigns: keys for success and avoiding ad blocks.

Obama’s HOPE campaign combined narrative, technology, and activism to inspire and mobilize millions of voters.