Climbing Gym
We created a website fully focused on clearly and effectively presenting La Cueva gym and its diverse services. With a modern, attractive, yet simple and accessible design, we communicated information directly and understandably.
By incorporating images of the team in action, both training at the gym and enjoying exciting mountain activities, we crafted a visual appeal that attracts and excites visitors.
Website development
SEO Blog
La Cueva’s blog drives a significant portion of its Google search traffic. We developed a blog format tailored to the climbing industry’s needs while also capturing interest from foreigners and beginners eager to learn more. In climbing, route maps known as Topos are essential.
By creating a digital topo covering several nearby sectors, we naturally attract people interested in exploring the area, expanding the community of climbing enthusiasts.
Analitics
We implemented a robust Google Analytics setup to accurately track La Cueva’s website traffic. This tool provides detailed insights into user behavior, such as time on site, most visited pages, and traffic sources.
Using this data, we optimized website content and digital strategies, improving user experience, increasing conversions, and maximizing overall site performance.
Branding
Despite its 10-year history, La Cueva lacked a clear brand identity that reflected its essence. Our goal was to leverage the gym’s legacy within the climbing community while projecting a youthful, fresh, and approachable image.
We selected a modern sans-serif typeface conveying dynamism and friendliness, combined with the silhouette of the region’s most iconic climbing rock, creating a direct connection to local passion.
The result is a brand that communicates energy and youthfulness while honoring the founder’s vision, connecting emotionally with both veteran climbers and newcomers, and positioning La Cueva as a space representing tradition and modernity.